As If Producing BTS Isn’t Enough, Big Hit Will Form New Agency Company with CJ
CJ E&M, the biggest entertainment media company in Korea who has produced popular variety shows like “Produce 101”, confirmed that they will be joining forces to form a new agency company with Big Hit Entertainment, the owner of notorious boy group, BTS.
The name of the new company will be Belief. Sources claim that they will be operating shows similar to “Produce 101” to recruit talent, but this time, they will be expanding beyond talent from Korea and Japan, but globally. Instead of recruiting trainees from agencies like “Produce 101”, Belief will be recruiting those who are not trainees yet, and signed by Big Hit.
Sources say that CJ can go globally through this plan, and Big Hit can definitely enhance their brand beyond BTS being the one boy group in the company. What do you think about the future of Belief?